The sales-marketing balance

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THIS WEEK'S HIGHLIGHTS

Up and Down

How to stay positive when the economy is down

Can the Ego

Real leaders leave their egos at home

Balancing Act

What does "responsible leadership" really mean?

Too Clever?

How do you manage brilliant people?
The battle between sales and marketing reflects a grave failure to manage effectively. Because if the two don't pull together for successful business development, the bottom line will be destroyed by the errors at the top.

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