The Working Week 57

How should organizations respond to the explosion in blogging and social networking which often sees them being talked about online – in sometimes unfaltering terms.

As Wayne finds out this week, whatever else they do, the most fatal mistake an organization can make is simply to try to ignore what people are saying about them online.

Wayne talks to new media expert, John Havens, who is VP of business development at BlogTalkRadio and co-author, with Shel Holtz, of Tactical Transparency, which explains what corporate transparency really means in the Web 2.0 world.

Wayne and John discuss the business rationale for transparency and explore the risks inherent in maintaining a non-transparent relationship with constituent audiences.

The explore how organizations can effectively communicate transparency and hw they ought to engage with boggers even when they are hostile and negative.

As John points out, whatever some executives might think, bloggers didn't invent disgruntled customers. Moreover, responding to them with silence is just saying publicly that you don't care about your customers and that they're not worthy of any of your time.

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