The Working Week 54 - Lesley Everett on personal branding

Whether you're aware of it or not, you have a personal brand. It's what people say about you behind your back and what they really think about you. And if you try to be someone you're not when you go to work, the chances are that what people say isn't very complimentary.

As Wayne finds out in this week's Working Week podcast, in a climate where business leaders are increasingly concerned with the people elements of their businesses and differentiation, personal branding is becoming increasingly important.

Wayne is joined from the UK by Lesley Everett, an international authority on personal branding, conference and keynote speaker, author and columnist.

Lesley Everett is also the author of Walking TALL – key steps to total image impact. An executive impact coach, she helps individuals to increase their gravitas in the workplace with a clear and congruent personal brand.

As she tells Wayne, in the new world of work, your reputation, or personal brand, is the currency that sets you apart. But they key to having a positive personal brand isn't image – it's authenticity. While image is important in making a positive impact, it is meaningless without substance to back it up.

So while your brand is an effective means of increasing executive presence, confidence, personal impact and motivation, it is also the way that you communicate to your colleagues - and the world - exactly what you stand for.

Subscribe Links

Post this story to: del.icio.us | Digg | Newsvine | NowPublic | Reddit | StumbleUpon

SOMETHING TO SAY ABOUT THIS? TELL US HERE